Targeting vs Impact
Round 1
People, Machines and Bullshit
Bullshitting 101
Distinctiveness, Differentiation and Digital
Marketing 101
Marketing Effectiveness. What Has Changed?
Just Keep It Simple Stupid
What Lessons can Adland Learn from the Music Industry?
Follow the music industry?
Digital: 2 Parts Truth, 8 Parts Bullshit
1,000,000 views
Market Research. Is There Too Much of It?
So Much of It!
Nature vs Nature
Different but Equal?
How to Measure Advertising ROI?
????????
Are We a Vocal Minority?
Whether you agree or not.
What is a Brave Brand (or Ad)?
Probably not a Beer.
Advertising. Are We Deluding Ourselves?
Yes they hate Ads.
You're Banned
And Thrilled to Enforce It.
Yes Minister Research
Yes, $ir!
Are they Smoking Something at Mastercard Head Office?
If so, can they share it?!
Gramsci was Right on Turning Left
Socialism will triumph by first capturing the culture.
How Does Advertising Really Work?
Awareness = Sales.
Finally. Someone Gets It.
And let’s hope it spreads.