Focus on creativity.
Car Marketing 1970s to 2018. What Has Changed?
Selling price over aspiration?!
Advertising: From Creativity to a Commodity
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Is Advertising Becoming a Cult?
Industry reaction to the latest Nike ad would say it is.
What's Wrong With Advertising Today
And all the Bad Advertising?
Digital. Is it Time to Call a Spade a ….ing Shovel?
And not put up with it.
It’s not the 4P’s we should question. It’s the quality of Marketers.
Marketing is meant to be very simple.
DIVERSITY – Driven by Ignorance, Resulting in Division
2018 has become 1984.
Attribution Modeling
An example of why the advertising industry is in danger of becoming irrelevant.
What the Hell is Content?
And is it satisfying?
Advertising Agencies R.I.P.
1869 – 2028
Brand Purpose. Does it Have a Purpose?
What is it?
The Power of Social Media Can Even Turn Out the Lights.
Our obsession with social media keeps going.
What Price Service in an Industry Obsessed with Technology?
The consultancies are coming and they do service better than anyone…
Why Brands Waste so Much Money on Social Media
Emotion trumps logic.
Reframing Australia? This "News" is 20 Years Old.
And counting.
The Question’s Not – Is Social Media Over Rated? Rather, Why?
And wasting their time with social media?
Buzz Words
Being silly.
The Great Digital Madness
Skewering the hyperbole around digital.
Data Scientists. One More Step on the Road to Extinction.
Amazon gets it and they won’t need us.