The ROI on ethnically diverse creative teams may be overstated.
Snapchat – The Bullsh*t Continues.
And no one questions it.
Mobile. So Many Great Uses. Shame Advertising isn’t One.
A small size that doesn’t fit all.
Political Correctness and Advertising
Let’s embrace some fun and political incorrectness.
LinkedIn. Is it really anymore than Facebook with a tie?
Is 500+ contacts better?
Lies, Damn Lies and Social Media
Social Media’s message often plays with the truth.
Is TV Coming Back?
(or did it ever go away)?
It’s the Message Stupid
The message has lost its primacy.
Has Marketing Just Discovered the Customer?
Technology changes, but people don’t.
Diversity. It’s more than Skin Deep
Much more than physical attributes.
Digital First – How did it Come to This?
The great digital con.
Content – So much of it is Garbage
Or Irrelevant.
BIG DATA. Golden Insights or Junk Science?
Depends on how you use it.
Biggest Scandals in Industry History
Corrupt or Incompetent?
Existential Threats to Advertising Agencies
Part 4: Remuneration
Existential Threats to Advertising Agencies
Part 3: Competitors
Existential Threats to Advertising Agencies
Part 2: Credibilty
Existential Threats to Advertising Agencies
Part 1: Identity
Ad Land Must Get on with Business
And stop playing social warrior.
Is Data becoming the New Snake Oil?
Data is not about quantity, rather quality.