AI v I
Social Media Evolution
The Good. The Bad. The Ugly.
Great Creative Engenders Creative
A big #2
Brand Activism – So Much Bullshit
A big #2
Shut Up & Pay Your Taxes
The T score
ESG – Extreme Socialist Garbage
Cut it down
Purpose – Big Business Attempts Social Engineering?
The art of purpose
Climate Change, Propaganda & Conflict of Interest
Look at the $cience
Women’s Sport is Big Business – But is it just a “Trans”ition?
More modern social trumoil
From Jingle to Sonic Branding
What’s old is new again
Woke Business - Beware the Impending Consumer Backlash
Go woke, go broke
Santa Claus, Easter Bunny and Brand Love
Brand love or trust
Purpose, or is it Porpoise?
Go woke. Go…..
Humanising Data – Words Can Hurt, But Data?
Love to KISS
Brand Purpose Or Purposeful Politics
Objective vs Political
Why Is Experience So Undervalued in Advertising?
Use some common sense
Why Has Adland Stopped Talking About The Brief?
The bloody brief!
If It Bleeds It Leads
The almighty power of media persuasion