More modern social trumoil
All tagged Marketing
People, Machines and Bullshit
Bullshitting 101
Distinctiveness, Differentiation and Digital
Marketing 101
Marketing Effectiveness. What Has Changed?
Just Keep It Simple Stupid
How to Measure Advertising ROI?
????????
Yes Minister Research
Yes, $ir!
A Radical Idea to Keep Ad Agencies Relevant
Focus on creativity.
Car Marketing 1970s to 2018. What Has Changed?
Selling price over aspiration?!
Advertising: From Creativity to a Commodity
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Is Advertising Becoming a Cult?
Industry reaction to the latest Nike ad would say it is.
What's Wrong With Advertising Today
And all the Bad Advertising?
It’s not the 4P’s we should question. It’s the quality of Marketers.
Marketing is meant to be very simple.
It’s the Message Stupid
The message has lost its primacy.
Has Marketing Just Discovered the Customer?
Technology changes, but people don’t.
Ad Land Must Get on with Business
And stop playing social warrior.
Is Data becoming the New Snake Oil?
Data is not about quantity, rather quality.