AI v I
All tagged Creativity
Humanising Data – Words Can Hurt, But Data?
Love to KISS
Brand Purpose Or Purposeful Politics
Objective vs Political
Why Is Experience So Undervalued in Advertising?
Use some common sense
Why Has Adland Stopped Talking About The Brief?
The bloody brief!
Targeting vs Impact
Round 1
People, Machines and Bullshit
Bullshitting 101
Distinctiveness, Differentiation and Digital
Marketing 101
Marketing Effectiveness. What Has Changed?
Just Keep It Simple Stupid
What Lessons can Adland Learn from the Music Industry?
Follow the music industry?
How Does Advertising Really Work?
Awareness = Sales.
Finally. Someone Gets It.
And let’s hope it spreads.
A Radical Idea to Keep Ad Agencies Relevant
Focus on creativity.
Advertising: From Creativity to a Commodity
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Creativity comes from Empathy. Division comes from Diversity.
The ROI on ethnically diverse creative teams may be overstated.